Every single day, new businesses are entering the online segment providing the facility to people to order things by sitting at their home and receiving them at their doorstep. As more people are getting used to the online environment, the need for eCommerce stores is rising because supply has to cover up the demand. Needless to say, this prompted businesses, including retail, grocery or electronics to build up a downright online eCommerce store as a counterpart of their physical store which would successfully augment their earnings.
However, developing a robust online store isn’t an easy job. Even if you have a trusted eCommerce development team at your end, struggles are inevitable if you do not have enough competent developers who can well comprehend the significance of your business and features needed in the store. Take a look here at some of the most crucial and much-needed skills your hired eCommerce developer must have.
#1 Great hold on the various eCommerce platform
The first thing to count upon for hiring a developer for an eCommerce site is whether the developer has sound knowledge and immense feat on different platforms used for building the sites. Having great expertise on front-end, back-end, platform extensions and its custom themes, are imperative for development as it assists in creating a better version of custom-oriented websites.
#2 Knowledge of User-experience
It is always about captivating the customers and providing them highly appropriate and contextual information. A brand is incomplete without the customers and hence, user-experience is one of the top concerns. However, it is not an easy way to come up with a great user experience. The developer must have the inherent knowledge of UX as there are many things to be fixed. From deciding website navigation to designing menu tab, product filters to call-to-action buttons, checkout to sitemap and wireframes, all fall under the dominion of UX.
#3 Deftness in developing sites with Custom themes
The eCommerce developer you are engaging for your site should possess the skill of customisation so that they could customise the CMS in accordance with your requirement. This is a prior concern now for online business development because a decent website must carry a distinct design that will perfectly complement the brand and attract the potential number of customers.
#4 Front-end and Back-end development skills
While the above eCommerce skills are important in developers, back-end and front-end development skills are essential too. From creating CSS, Javascript, presentational HTML code in building a solid user-interface to backend development, all must be considered. Back-end development is about fixing up the architecture behind the website, which must be looked carefully to make it pleasing to the eyes of visitors.
#5 SEO aspects
Lastly, Search Engine Optimisation or SEO is the main pillar of an eCommerce site that drives the success. It is the SEO aspect that lets a website link appear on the top in search engines rankings. This is how others will know about your business, offerings, products or the brand. It is not only essential for getting sales but also putting your brand in a way so that search-engine crawlers can find it out at better when searched with relevant keywords.
On an obvious note, there are many other skills that developers must bear to successfully develop a downright online store, but these are the most crucial and innate skills. Thus, before partnering with an eCommerce development company for your online business venture, make it sure that its developers have got these skills to build a lucrative store.